What's Sharks Got To Do With It?

  • Jul 14, 2022

Sharks are fierce animals that have survived millions of years. They've mastered the art of adaptation and evolution to stay ahead in their environment. In marketing, it's no different—you need to constantly be evolving your strategy to keep up with the ever-changing landscape for your business. That's why we've decided that sharks should be an inspiration for all marketers! Now, let's dive into how these intelligent and powerful creatures can teach us about building a successful brand with promotional products:

Quality - Shark teeth are powerful and can easily cut through anything. Promotional products need to be quality items in order to cut through the clutter.

If you're looking for a promotional product that will have your brand getting bitten and remembered, then look no further than Keystone Gifts.

When it comes to your company's branding efforts, what kind of bite do you want your campaign materials to have? If you want yours to cut through the clutter like a shark, while still leaving an impression, then consider using promotional products as part of your marketing strategy!

Relevancy - Of course sharks get press, but why? They are highly relevant and have great timing on their side. What you put your logo on needs to be relevant to the audience you are targeting. Not everyone watches Shark Week, so it may not be a good idea for everyone to have a shark mug or shirt for their logo.

You spend a lot of time and money creating your logo and brand, so it’s important to make sure you put it on relevant items. You wouldn’t want your logo on a shark mug with the words “I love sharks” when you don’t even like them! But you know what else is relevant? A Shark Week shirt or mug with the words “I love Shark Week.”

Branding - Sharks are strong and aggressive, and a brand should be too when choosing promotional products for marketing. Now that we've dove into what sharks can teach us about marketing, here's how you can use it:

As you can see, sharks are a perfect metaphor for branding. This is because they embody certain characteristics that your brand needs to have in order to be successful.

Brands need to be strong and aggressive. They need to be relevant, and they need to stay on top of what's going on around them in order to adapt accordingly—just like sharks do every day! And lastly, brands should always aim towards being iconic by creating quality items that help build more brand awareness over time.


Sharks are still the strongest creatures in the ocean and will continue to rule for many years to come. They have been around for millions of years, and there is no sign that they will go away anytime soon. The same can be said about promotional products – they’re here to stay!


Marketing should be like sharks…it should never stop moving. 

P.S. No seals were harmed in the making of this blog.

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